Focus Group Video & Analysis

Q1) What characters do you expect to see in the narrative for our genre?

Answers:

• Band members
• Male protagonist
• Female love interest
• Rock stars 

From these results, we have learned that the audience expects to see quite conventional characters in our music promo. From this data, we now know which characters to include in our video. We will include the requests of our audience; this will benefit us because the audience will be seeing their preferred characters.

Q2) Is this an original idea for a rock video? (1 being original, 5 being unoriginal) 

Answers:

• 2 people gave it a 2/5
• 1 person scored a 3/5
• 1 person scored a 4/5

We scored quite well on originality for our target audience. This is good for us because we want to produce a music promo that is unique and interesting for the viewer to watch. Furthermore, as we did not score badly, it means that we do not have to change our idea; the target audience was pleased with our promo idea.

Q3) What kind of clothes would you expect to see?

Answers:

• Leather clothes
• Long hair
• Face paint e.g KISS
• Low cut shirts 

We chose to ask this question because we wanted to see what the style the audience expected a rock band to perform in. the responses were mostly conventional for the rock genre; the audience is looking for a sense of realism and wants to identify with the band. The target audience expects to see everyday clothing; they don’t want the band to look materialistic or manufactured, they want them to look real.

Q4) Would you expect the band to be wearing similar outfits? (thumbs up or thumbs down)

Answer:

• Everyone one gave a thumbs up 

The target audience for our music promo expects the band to be performing in similar outfits. They want a general house style that the band should cohere to as it makes them look like they are part of something. 

Q5) What type of environment would you expect the band to perform in?

Answers:

• Music studio
• Music studio
• Urban setting
• Garage

The majority of our target audience wanted to see the band perform in a more professional looking environment; a music studio. This is ideal for us as it will provide us with the necessary props – instruments – and lighting that we need to produce an effective and realistic music performance.

Q6) What kind of lighting would you expect to see throughout the video?

Answers:

• Low key lighting
• Spotlights 

The target audience expects there to be low key lighting in our music promo. This is because our target audience is interested in realism and a darker grittier style that is conventional within the rock genre.