Styes of Music Video's

· Narrative

· Disjuncture

· Illustration

· Amplification

· Abstract

· Performance

· Animated – Computer generated imagery(CGI)

· Pastiche/Parody

· Interpretive(Abstract)

· Surrealist/Impressionist(abstract)

· Popular music genres

· Intertextuality – inks to pastiche

This style: Narrative

Analysis of existing Promos

Oasis – The Importance of Being Idle

· Shows no band performance – concentrates on narrative

· Revolves around a main character throughout the video

· Contains Intertextuality

· Uses mise-en-scene to create an effective story

· Wide range of cinematography

· Sometimes use a hired actor – not a member of the band

· Almost like a short film

· Dull lighting, the video is dark throughout

Katy Perry – This Is How We Do

· Abstract style of video

· Representing different styles of people

· Concentrates on everyday life occurrences

· Pastiche/parody

· Unrealistic

· Dancing

· High budget – Costume, props

· Many people in the video

· Colourful

· Representations of happiness.

· Selling the consumerist lifestyle

· Product placement – telling young people that the more money you have, the more successful you are.

Laura Mulvey ‘The male Gaze’

· Says that media has a masculine ideology

· When a woman is on screen you look ‘at’ her, but when a man is on screen you look ‘with’ him. – women are represented as objects