Vox Pop Video & Analysis

Video:



Analysis: 

Q1) What  attracts you to a CD cover?

The results:

• Something that stands out, recognisable and attractive
• The colours and the standout picture
• The music
• the colour
• The image that's relatable and the background

From the results we can see that the main points that were brought up were colour and a image. From these results we are going to design our digipak with a colourful and eye-catching cover that will be synergised throughout our media productions. This will allow the house style to remain the same and also the brand image of the band will develop and become recognisable by the target audience of 16 - 28. This will benefit us because the more people that recognise the brand image the more potential profit can be created.

Q2) What is your favourite music video and why?

The results: (Song + Artist + Reason why)

• 'Can't Stop' - Red Hot Chili Peppers - "Its different, unique and there's disjuncture in it"
• 'Rari Workout' - Lethal Bizzle - " There's fast cars and hot women in it"
• 'Give me all your lovin' - ZZ Top - "Its stylish, which i like and there's hot rods in it"
• 'Teenage Dirt bag' - Weezer - "There's hot girls in it"
• 'Coffee & TV' - Blur - "I like the story and the animation in it. I also quite like the humour too"

From the results from this question we can see that the main reason why the target audience liked their favourite songs so much was because they were aesthetically pleasing, it looked good. This adheres to John Stewarts theory of using mise-en-scene, in particular, to emphasise an aspirational lifestyle. Also another answer that came up less commonly was the fact that there were women in the promo. From the answers given we can say that we will use high quality footage in the promo to make it more professional so its aesthetically pleasing. Also we plan to use a main idea but also play around with it, so this will incorporate amplification to create messages behind the visuals and also disjuncture so that we can make the promo fun and original. We also found that no one really like music promo's with narrative and performance, this subverts Steve Archer's theory of their being a relationship between them both.

Q3) What makes a music video memorable?

The results: 

• "It needs to be different and away from the normal conventions"
• "Something that gets stuck in your head"
• "The cars and the narrative"
• "The Story, it has to be relatable"
• "Something that stands out. It needs to be original and have new conventions"

The answers given were all pointing towards the promo standing out and being original. From the results we will plan to use a wide variety of shots to get away from the normal set on conventions used in most popular promo's. By doing this we will be subverting everyday conventions and becoming original by not doing anything that has been done before. This in turn will make the promo standout because it will be so different then anything that's been done before. 

Q4) Where do you watch music videos?

The results:

• "At home, on YouTube"
• "On my phone or laptop using YouTube'
• "On YouTube"
• "Nowadays at home on YouTube"
• "On YouTube"

From the results its clear to see that everyone who watches music promo's uses modern technology. We will definitely Put our music promo on YouTube because its world wide and allows for our target audience to grow. Also if we put it on to YouTube it will technically converge with every platform that has internet access and access to YouTube. 

 

Q5) What would your ideal music video contain?

The results:

• "Women, fast cars and cool bikes"
• "Women, parties and cars"
• "An interesting storyline"
• "Cars and women"
• "A bit of performance and an original narrative"

The two main answers that can bee seen from the results are women and cars. This shows us that we need to include some sort of female character in the promo in order to attract our target audience, this will help increase our band image and increase our recognition. Although we weren't really keen on using women as our main source of attracting the target audience it does adhere to Sigmund Freud's theory of having sexual objects being observed by the audience, also known as Voyeurism. Also an answer that came up less frequently than women and cars was a interesting narrative or storyline. We will have to use an idea from the lyrics to come up with a narrative which we can play around with. This will then allow us to use amplification and disjuncture too. One of the answers talked about having performance and narrative, adhering to Steve Archer's theory of their being a relationship between the narrative and performance. We really liked this idea and have decided to use and item to link them together.

From these results we can clearly see what we need to include into our ideas to make it appeal to our target audience. We will take into considerate our results, discuss them and see how we can incorporate them into our existing ideas.